Mass Communications Essay

Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards. For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty. Besides physical points that advertisers use to lure attention, there are other factors that help advertisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as Body Shop advertise their support for women entrepreneurs worldwide. Products stamped with ‘organically grown’, ‘baby-friendly’ or ‘smoke-free’ attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. Three ads that catch my appeal are Body Shop, Apple Macbook and Dove Soap. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads. Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the company’s corporate mission and vision. Body Shop products are similar to other beauty products but their advertisement of helping suppliers from third world countries strike a chord inside me. Dove Soap commercials promote women’s preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty. Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using women’s body or men’s body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again. A â€Å"bad ads† are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of people’s lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad or good publicity is still publicity. â€Å"Bad ads† do not have any effort to invest on social responsibility. It is unfortunate that ‘bad ads’ proliferate more than ‘good ads’ because they actually are the ones who catch more attention just by the mere fact that they are bad. Bad ads catch the attention of both informed and misinformed consumers therefore bad ads must be regulated and policed. The power of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it. References: Body Shop Commercial Atwan, Robert. 1979. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., Cohn, David L. 1940. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster Evans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc.,

Isobel Dixon uses language Essay

Explore the ways in which Isobel Dixon uses language and other poetic devices to present her ideas of freedom and restriction in â€Å"Plenty† Isobel Dixon went to heaven and hell, she is one woman who knows what it is to suffer. She went from humble beginnings as a child living in the extremely poor and dry region of Karoo in South Africa. To an affluent and successful poet, Dixon manages to write a poem about freedom and restriction, a poem where she goes from having ‘Plenty’ of suffering to ‘Plenty’ of money. Using language and other poetic devices we can precisely analyze how Dixon presents her ideas, and if it is possible to have both, plenty of money, and happiness. When Dixon introduces her family in the first paragraph, she uses rhymes, making the text have rhythm and a twist to it, but what is most important is that Dixon rhymes the two most important words in the second line, it was a â€Å"running riot to my mother`s quiet despair†. It is important to note how she linked these two contradicting words, she is indirectly admitting her guilt to the reader, and how her mother restricted her feelings, and remained calm, when there was always a â€Å"running riot† going on inside the house. Their bathtub was in an awful state, â€Å"age-stained and pocked†¦ † which is parallel to the state of the family. The tub became a central symbol in the poem for the memory of her family. The bathtub is not only â€Å"age-stained† but it is also â€Å"pocked/ upon its griffin claws,† the claws helps us picture the old bathtub, but it also gives us the image of claws holding down on the ground, as if it was going to fly, because it â€Å"was never full†. â€Å"Mommy`s smile† presents the idea of restriction perfectly, where she tries to smile, but it was anchored down, as if it was â€Å"a clasp to keep [them] all from chaos† . Her mother`s smile also can be seen as a â€Å"lid clamped hard† upon all the small amounts of resources and worries that spill out, it is a simile that holds the family together. Her mother is stoic and a survivor, she cannot therefore show what she actually feels inside, she must clasp it with a smile. The third stanza gives us the adult perspective, Dixon’s present day thoughts of her difficult childhood. She feels guilty, because only now she is mature and can understand what her mother had to put up with when raising her children, only now she understands why her mother spared every gram of aspirin, every millimeter of porridge and every crumb of bread. Dixon uses sibilance, to present the idea of restriction as well as freedom, whereas the ‘s’ sound represents water flowing smoothly, † She saw it always, snapping locks and straps,/ the spilling: sums and worries, shopping lists† as if it was free, the strong consonance alliteration cuts the ‘s’ sound, as if the water is restricted to flow. The author, in the fifth stanza, explains how she used to feel about her mother, how â€Å"[she] thought her mean. † Dixon did not understand what her mother was going through, and now that she does, she feels sorry. Consequently, she wishes to forget those memories. Dixon omits the personal pronouns when informing the reader what she used to do with her mother, she wrote simply â€Å"Skipped chores,/ swiped biscuits† not â€Å"We skipped chores,/ We swiped biscuits†. Dixon also uses â€Å"precious† to describe an inch of water, which is in turn a very effective adjective. Moreover it portrays just how much her family is poor and humble. Dixon presents her ideas of freedom and restriction in the sixth stanza by the use of an oxymoron, â€Å"†¦ such lovely sin,† which gives us an idea of the complexity of her guilty pleasure. The seventh and eighth stanza’s Dixon compares her rich life of freedom, to her restricted and difficult past: â€Å"Now bubbles lap [her] chin. † She no longer has to spare precious inches, she can now take bubble baths, with water up to her chin, Dixon is now self-indulgent in her fondness for sensuous luxury. The water is no longer â€Å"disgorged from fat brass taps†, it is now a â€Å"hot cascade†. She presents her ideas of freedom by demonstrating how a rich person takes a bath, how she is free to let the hot cascade fall on top of her, with not the slightest sense of guilt. On the other hand, she is not completely happy. After having everything, she still misses her now â€Å"scattered sisters†, who were no longer cramped up in a single age-stained bathtub, but spread across the globe, and her mother’s smile was finally â€Å"loosed from the bonds. † She is now really smiling, not preventing chaos. Dixon walked the long path of life, living the most difficult conditions one could have, until she finally managed to make her way to the doors of richness. She had indeed plenty of suffering as well as luxury, but having both was the real challenge. There is a bittersweet feeling in the end, as she is now materially sound but alone in her tub.

Moral choice of Hamlet

Hamlet was the only son of the late King that was named too as Hamlet. His father was murdered when Hamlet was away from home. He had an uncle, a brother of his father, named Claudius and later married Hamlet’s mother named Gertrude. Since Hamlet’s father was murdered, it was Claudius who took over the palace and became a king. On the other, Hamlet had a girlfriend named Ophelia. Ophelia was dearly loved by Hamlet. But there were many obstacles and hindrances that tested their love as lovers. Ophelia’s father, Polonius, and brother, Laertes, had strongly disagreed with their affair. They even reprimanded Ophelia not to talk again with Hamlet due to the reason that it was not inappropriate for Hamlet and Ophelia to have a relationship because they both came from different world. Moreover, Hamlet was very depressed and sad when his father died. He really searched and did not stop in finding for the truth in order to have justice for his father’s death. Hamlet had an intuition that his uncle, King Claudius, was responsible for the death of his father but Hamlet did not have enough evidences to prove the said accusation. But since he was clever enough, Hamlet made a plan that surely helped him find out who was the master mind of the death of his father. Then he found out something from the plan he set. When he identified and discovered that it was King Claudius who was responsible for his father’s death, he started to set another plan on how to kill King Claudius as a revenge and retaliation to his uncle. This plan he set up made the people, especially his uncle and Ophelia, puzzled what made him like that and this plan was to act out as insane. Hamlet believed that this plan will be the best way to kill his uncle. Now, when Hamlet showed himself to Ophelia, the love of his life was very terrified and startled because she knew that Hamlet was going insane and she was afraid what Hamlet might do to her. Because of that, Ophelia was set by King Claudius and Polonius to be used in finding out on what were the causes and reasons why Hamlet was going crazy. They speculated that Hamlet was insane because he and Ophelia were not permitted to see each other. But when the time they’ve met, Hamlet continually acted out as insane and Ophelia was very sad and depress. So King Claudius and Polonius were very disturbed on what made Hamlet that way and the King assumed that there must be another reasons that made him insane. Furthermore, there was an incident that Hamlet and Ophelia went out to watch a dramaturgical performance and Hamlet acted again as insane because King Claudius was there and he thought it would be the time to verify and confirm Claudius’ contriteness in the killing of his father. That incident made Ophelia very humiliated. After that incident, Hamlet accidentally killed Ophelia’s father that result to Ophelia’s suicide by drowning herself in the riverbank. Hamlet’s morals: Hamlet’s heart was full of hatred and selfishness in such a way that due to his plan to revenge to his stepfather and an uncle at the same time, the lives of others were affected and destroyed. He only thinks for himself. It is not wrong to find out the truth but if you cause pain and hurts to other people in order to get your desired plan, then, that made it bad. Hamlet had good intentions in doing such plan because through that, he will be able to find justice for his father’s death. But the act itself in carrying such plan was morally wrong because he involved other people’s lives like Ophelia’s father that he killed because of his anger and that caused Ophelia’s depression and ended up killing her on life.

Analyze the book Coming of Age in Mississippi by Anne Moody - How did Essay

Analyze the book Coming of Age in Mississippi by Anne Moody - How did the system of discrimination work, and why was it so har - Essay Example Moody’s particular contribution to this important subject is to bring out the emotional and personal effects of this system of discrimination on the poorest people and spell out the awful consequences that followed any attempts at resistance against the overwhelming power of the white and racist ruling minority in Mississippi. The economic situation of the protagonist Anne’s family is very bad. The passages describing the various successive family homes, for example, detail the very basic conditions in a matter of fact way, showing how absolutely normal it was for African families to share one room, or even on occasion one bed (Moody, 13). Features such as wallpaper fastened on to the walls with tacks (Moody, 3), or a concern for economy in statements such as â€Å"Stop using up all that soap!† (Moody, 35) appear extreme to modern readers, because these small luxuries are taken for granted by the vast majority of American citizens today. The fact that an eight ye ar old is left in charge of younger siblings, while both parents work long hours in the fields is evidence also that conditions for share-cropping farmers were not much better than those which were endured by African Americans under the old rules of slavery. Grinding poverty is the daily normality for this group of people, and it saps their strength, taking away the desire and ultimately also the ability to find a better way of life. Anne’s mother, for example, struggles every day of her life to provide even these fundamental necessities for her children and this explains her attitude of dejection and hopelessness throughout the book. Anne, as a young child, longs for a more spirited resistance, but does not appreciate the weight of economic responsibility that keeps a mother tied to a succession of demeaning and low paid jobs. These harsh conditions are described without negative comment in the opening pages of the book, but as the child grows older and encounters the luxuri ous bedrooms and bathrooms that white people such as the Johnsons have, a note of envy and indignation appears. It is bad enough to suffer deprivation and hunger, but the proximity of a whole other world that is physically nearby but economically out of reach makes the situation even worse. Prejudice and power are certainly factors in the maintenance of a segregated society in Mississippi, but one the most powerful forces that sustained the system of discrimination was widespread and unrelenting poverty. Social differences in the novel are partly defined by the economic factors mentioned above, but also very much influenced by race. The book shows how a child growing up in the segregated South has difficulty in understanding the labels that categorize people into different racial groups. The young Anne cannot figure out, for example, why two of her uncles who look exactly like all the white people, cannot be classified as white. Her mother’s answer â€Å"Cause they mama ainà ¢â‚¬â„¢t white† (Moody, 36) appears illogical to the child, who naturally looks for visual signals in the color of skin, eyes and hair that a person has. By adopting the innocent and questioning attitude of a child, the author cleverly points out the inherently illogical and arbitrary nature of the social hierarchy. The reader is forced to

Policy message to the public Assignment Example | Topics and Well Written Essays - 500 words

Policy message to the public - Assignment Example There are practices which have been proven to reduce the chances of home robberies by a significant factor. The research findings by the Department of Justice in US, indicate that in every 15 seconds, American homes are victims of burglary. Below are some of the ways through which home robbery can be reduced:- One of the fundamental practices of home burglary prevention is by ensuring that you lock all the outside doors when leaving home. When some of the doors are left open, it may lead to unplanned robbery. While most of the robberies are planned, sometimes leaving doors open may trigger a robbery that would not otherwise have occurred. By locking your home, also makes it difficult for the burglars to break into. As emphasized by FEEMEY & WEIR (1975) in their journal, it is important to install a properly working alarm in one’s house. The alarms not only act to scare the burglars off, but also to seek help from neighbors and any policemen on patrol. When a person raises alarm, the chances of the burglary succeeding are paralyzed. Another robbery prevention practice is by leaving lights on when going out. Reports indicate that home robberies occur mostly when the house is not lit. It is therefore, advisable to always leave the security lighting on, when always. The lights lower robbery chances, by not creating a conducive environment for burglary to execute their activities. Security cameras are another important precautionary measure in the prevention of home burglary. Security cameras can be used for living inspection of the areas around and within the house, and hence making it possible to see any person outside the house, before opening doors for them. They are also important in tracking down the burglars after the crime. The footages of the robbers can be presented to the police officers for the search and arrest of the criminals. Do not open doors to persons you do not

Can focusing on literacy improve controlled assessments Research Paper

Can focusing on literacy improve controlled assessments - Research Paper Example In short, well-designed controlled assessments show education professionals what not do; how not to prepare and present the test (Doyle 2008, pg. 22). Literacy is a critical aspect of controlled assessments because oral and writing skills play a huge role in pupils’ ability to understand and solve the challenges posed in controlled assessments. In this paper, I will explore the impact of literacy on controlled assessments and how literacy can be used to influence controlled assessments. Key Words Controlled assessments; literacy; language learning Introduction Coursework has been replaced by controlled assessments at GCSE level. Controlled assessments currently form part of assessment schemes in most subjects, and differs from coursework with respect to the conditions under which they are administered. Unlike coursework, controlled assessments are usually developed under conditions that are closely supervised. In some subjects this may equate to writing up the final part in cl ass over one or more classroom sessions monitored by teachers. This may have to be done under exam conditions (Tileston 2004, pg. 35). Any violation of normal exam regulations can have grave consequences on pupils’ academic lives. Supporting materials like notes (not complete drafts) can be used when writing up. Teachers are usually expected to provide learners with information on how controlled assessments are done in their subjects. Discussion Before I begin my discussion, I would like to take a stand and state that focusing on literacy can actually improve controlled assessments. Literacy basically entails speaking and writing skills, and these two abilities significantly influence the outcomes of controlled assessments. For both teachers and learners, controlled assessments come with different facets that must all be satisfied before the entire process is deemed successful to any extent. These facets include the following: planning; finding; selection; analysis; presentat ion; and self-evaluation (Doyle 2008, pg. 46). All these aspects must be addressed by teachers and learners before and during the controlled assessments and they require sufficient levels of literacy to be dealt with successfully. Learners with very low literacy levels will most definitely find controlled assessments more challenging compared to those who are sufficiently literate. This breeds failure and leads to the development of a bad attitude towards controlled assessments. Individuals naturally have different abilities, and therefore differences in speaking and writing skills will automatically arise. In spite of this, teachers have a responsibility to give all learners the opportunity to develop and perfect their literacy skills (Huot 2002, pg. 58). This way, chances of success in controlled assessments are significantly increased. In other words, poor speaking and writing skills negatively automatically compromise the success of controlled assessments even before they commen ce. Plagiarism is a huge problem not only in controlled assessments but also in examinations. It is condemned and abhorred by teachers and educational institutions, but is yet to be eradicated. Statistics provided by the United States Department of Education reveal that plagiarism and cheating, though problematic in most educational institutions, are most prevalent in learners with poor speaking and written skills (Torrance 2012, pg. 28). This is because they find it hard to read, understand, and

Pluralists Democracies Essay Example | Topics and Well Written Essays - 750 words

Pluralists Democracies - Essay Example The prime minister is also known for his advocacy to "more" democracy evidenced by his move in providing more voting rights to the citizens through referendums. Including the public in national decision making an essential component of democracy yet I am quite confused on the Supplementary Voting system which he advocates. I believe that election can be made more efficient if the United States example could be followed. The electoral college system which chooses electors who are pledged to vote for a given candidate. For a huge country like the United Kingdom, this can work more efficiently since people are more acquainted with the lower level officials than the president candidates. Also, absolute democracy where all people for president is not quite feasible especially in the presence of interest groups which only have a small population. Electoral college system of election can guarantee towards a more pluralist democratic nation The result of the Program for International Student Assessment which gave a very low rating for German students in math, reading, writing, and science was a shock for the government which always prides itself in providing good education (German Youth 2006). However, looking at the situation of the country where educational attainment is tied to its social system this should not come as a surprise. Having been born and raised in the United States, I am quite shocked to know that this type of educational system exists. I believe that every citizen regardless of the economic status of his parents should have the right to be educated in the same manner as his peers. In order to solve this problem in Germany, I believe that education should be made a public good like roads and bridges. The government should allocate enough budget to fund its educational infrastructure and necessities. The government should be fully responsible for the provision of books, teachers, and computers to schools especially in the primary level. Another solution which can be proposed is the creation of a scholarship trust fund which will subsidize the allowance of students who cannot afford them. The government could also launched a stratified system where the poorest's educational expenses are fully subsidized. Climbing up, as income increases he subsidy becomes smaller. References Jones, B. et. al. 2004, Politics UK. United Kingdom: Longman German Youth Betrayed by Education System 2006, Retrieved 25 June 2008, from

Your interest in Security Management Research Paper

Your interest in Security Management - Research Paper Example Firms use security management procedures and processes like categorization of information, assessment of risks in order to identify threats, rating the susceptibility of systems and categorizing assets in order to come up with effective controls. In security management, the prevention of loss emphasizes on the critical assets of the organization and the manner which they are to be safeguarded. One of the essential parts of the prevention of loss is assessment of the possible threats to effectively achieving the company’s goal. This is supposed to include the possible opportunities which further the goals, balance the possibilities and determine the effects while implementing measures that will minimize or complete eliminate the threats. Security risk management is the area of the management of security that I am most interested in, and it applies the ideologies of risk management in managing threats to security. It entails the identification of threats, assessment of the effectiveness of the controls that are already in existence to deal with the threats, determination of the ramifications of the risk, ranking the risks through rating their probabilities and effects, classification of the form of risk as well as suitable responses to the risks (Sennewald,

Sustainable tourism Essay Example | Topics and Well Written Essays - 1500 words

Sustainable tourism - Essay Example This paper aims to find links of term of sustainable tourism with sustainable development. Moreover, this paper will try to highlight their influence on each other. It was around mid 20th century when experts (Gruder, pp. 81-88, 2007) all around the world increasingly felt that no development witnessed over the time was free from the cost of environmental deterioration. They realized that human species has been developing at an accelerating pace, and this growth has benefited many people as well. However, this development has been happening at the expense of sustainability of this planet. Quite understandably, as responsible citizens of this planet, and keeping in mind the long-term existence of humans on this planet, some steps were essential. In the year 1972, at the Stockholm Conference on Humans and the Environment (Meadows, pp. 1-14, 1972), it was the first time when under flag of United Nations, this topic was brought under consideration. Despite the fact that it was after mid 19th century when the concept of sustainable development came up on the screen in its current form; however, in some form or the other, the concern of balancing human growth with other environmental and external factors has been there since centuries. In context of tourism, one of the earliest examples of tourism were found in Mesopotamia, where the administration made sincere efforts in development of recreational areas, preservation of animals and plants and balancing their reproduction growth with the hunting activity (Butler, pp. 40-45, 1990). Many other great rulers like Alexander the Great and Asoka followed these ideas and tried to implement concept of sustainable development in the field of tourism within their capacity and constraints and research of that time (UBC, pp. 11-27, 2008). One of the most important developments in the field of sustainable developments was presentation of the romantic vision by Hall (pp. 13-34, 1998) in the 19th

Palliative and Hospice for End of Life Care Essay Example for Free

Palliative and Hospice for End of Life Care Essay The notion of death and the process of dying are often experienced as tragedies, especially in the western culture. Thus, the medical model of care performed in our western culture includes life-saving measures and curative treatments. However, there may be a time in a person’s life when a cure may no longer be an option. That is the time when palliative or hospice care can step in to afford the patient and the family the opportunity to maximize the remaining time spent together. This paper will compare and contrast palliative care with the hospice model. In addition, end-of-life care related to physical well-being, psychological well-being, social well-being, and spiritual well-being will be addressed based on my experience as a student nurse with Hospice of San Joaquin. Finally, the views of end-of-life care will be discussed as it relates to the hospice model. Palliative care and hospice care share a common thread. They are both models of care that take a holistic and individualized approach to anticipate and alleviate the symptoms and suffering that arise from chronic and terminal illnesses (Witt Sherman, D. , Cheon, J. , 2012). They both encompass the patient and family as the center of care and provide comprehensive assessments and comfort measures to patients with terminal illnesses. The care continues past the death of the patient and can continue into the bereavement period for family. Hospice will continue to support the bereaved family up to one year past the death of the patient (Hospice of San Joaquin, 2010). Both models utilize an interdisciplinary approach to care with team members that include physicians, nurses, social workers, spiritual members, massage therapists, and home health aids and others. Palliative care can be utilized during any time during the course of an illness and disease process. The cost of cure can be extensive and both palliative and hospice care limit medical interventions that can significantly increase healthcare costs. Data substantiating improved quality of life for the patient and the families as well as improved coordination of care have been identified as valuable outcomes in both palliative and hospice care (Hospice of San Joaquin, 2010). Both models allow for services to be provided in the home, in extended care facilities, hospitals, and community home-based programs and outpatient clinics (Witt Sherman, D. , Cheon, J. , 2012). The differences between the programs are centered on the time the care is available. Palliative care is available during any point of the illness from time of diagnosis through the bereavement period for families. In addition, palliative care may be offered while life-prolonging treatments are being administered (Witt Sherman, D. Cheon, J. , 2012). Hospice care is available during the end of life and typically, but not always, takes place the last six months of the patient’s life. If the dying process exceeds six months, hospice care can be suspended and restarted when the patient’s life expectancy falls below six months (Hospice of San Joaquin, 2010). Hospice care may be offered in all settings previously mentioned, as well as hospice units and residential hospices (Witt Sherman, D. , Cheon, J. , 2012).

Strategic Operations Management Som Marketing Essay

Strategic Operations Management Som Marketing Essay Strategic operations management (SOM) isnt only about how an organisation manages effectively its day-to-day activities. Furthermore, it provides the organisation with long-term objectives as well as strategic decisions and actions to achieve those objectives. (Slack et al., 2007, p.63) SOM is vital to any organisation. It is the core determinant for the organisations success because it involves every part within the organisation. Moreover, it helps organisations to achieve organisational goal and gain competitive advantages. The four advantages of operations management (Slack et al., 2007, p.22) emphasise the importance of SOM: Helps organisations reduce cost and increase the efficiency in product/service production. For Toyota case, we all recognised one its vital competitive advantage is cost; this is the evidence that SOM helps Toyota reduce cost, increase efficiency. Increases revenue by increasing customers satisfaction through good quality and service (we can find Toyota also focuses on customers satisfaction and quality) Reduces the amount of investment required for increasing operations capacity and innovative resource deployment. In a competition world, a heavy industry like automobile always has to invest on discovering the new techniques to improve and hasten production processes. Being able to reduce these costs will help Toyota give competitive price. Provide the basis of future innovation through building a strong base of skills and knowledge inside the company. This is also important, because it will motivate Toyota to develop the capability in order to adapt with possible change in the future. Besides, SOMs importance can be clarified by the Top-down perspective of the four perspectives model: Slack et al., The four perspectives on operations strategy. Operations management, 5th ed., p.64 Top-down Perspective: the starting point of operations strategy. It supports corporate, business and functional strategies of an organisation. At corporate level, we can see Toyota positioned itself to global, economic, political and social environment (Slack et al., 2007, p.63). Itll help Toyota decide: The type of business they want to do The markets in which they will operate Allocation of cash between different businesses At business level, strategic decisions helps Toyota create business strategies that related to individual business units within the organisation. The business strategy will support these business units to focus on particular customer, markets and competitors. For example when we analyse the Toyota Corporation, we find this description: Toyota runs by 3 segments: The Automobile segment designs, manufactures and sells automobiles; The Finance supports relevant financial data; and the other is responsible for housing, information and communication. (The New York Times, 2012) So, we can see SOM in Toyota attaches individual business units to the corporate strategy by formulating the goals for individual business units. At functional level, SOM make different departments recognise and hence support the business strategy. Different departments such as: operation, marketing, RD would be managed to adhere to the business objectives. Generally, lets simplify the whole points by analysing Toyota Global Vision (Toyota-Global, 2012). Here, the corporate level decision focuses on: quality, innovation and human resources. Pass to the business level, business goals and strategic decisions are formulated, then Toyota will the specific performance objectives (quality, flexibility, cost). Finally, at functional level, different departments and functions will act accordingly through various techniques (JIT, TQM, JIT) and continuous process improvement, to meet the objectives given in business level. b) To understand Toyota from different perspectives, we should use Stakeholder Analysis to identify Stakeholders expectations in associated with 5 performance objectives (Slack et al., 2007, p.39)This table describe Toyotas 5 main stakeholder groups (Toyota-Global, 2012) and their expectation. Performance objectives Stakeholder types Stakeholders expectations Quality Customer Shareholders Society Quality of product/service, safe vehicles Speed Customer Shareholders Reduce throughput time and waiting time Dependability Customer Business partners On time delivery Flexibility Customer Suppliers Toyota Availability of different models to choose from Cost Customer Toyota Lower price and superior performance Lets analyse each group in detail: Customers: Customers expectation How Toyota addresses? Meet customers expectations? Quality Toyota strives to do thing right at the first time. With Total Quality Management (TQM) Toyota controls the quality from development, procurement, production to after sale service, while focusing on continuous improvement. Yes Opportunity to feedback and receiving of the information Listening to customer, giving timely supports. Yes http://www.toyota-global.com/sustainability/stakeholders/customers/quality.html Safety and reliability Offering modern technologies and information to prevent accidents such as: virtual human model, navigation system, audible system Recent recalls of 7 millions of cars because of faulty window switches may oppose this statement (Kollewe, J., 2012) http://www.toyota-global.com/sustainability/stakeholders/customers/safety.html Low price By applying effective techniques on processes, Toyota can lower the costs, thus giving low price to customers. (JIT, Jidoka, Lean manufacturing) Yes Dependability Toyota production system (TPS) helps on-time delivery Yes Flexibility Toyota offer a wide range of product Yes http://www.toyota-global.com/company/vision_philosophy/toyota_production_system/ Employees: Employees expectation How Toyota addresses? Meet employees expectation? Safety health Creating safe and healthy working environment Yes Pride Motivate and inspire the employees to work with full energy. Yes Confidence Guarantee a stable career and secured working conditions Toyota has sacked 350 workers in Australia (OConnor, P., 2012) this may cause some tensions for current employees. Equality in all aspects Emphasize mutual respect and harmony in work place. yes Opportunity Continuous develop HR yes http://www.toyota-global.com/sustainability/stakeholders/employees/ Business partners: Partners expectations How Toyota addresses? Meet partners expectations? Equal opportunity Giving equal opportunities for all suppliers, providing clear guidelines to potential supplier. Yes Fairness in receiving information All partners are well informed Yes Long term procurement Open-door policy to encourage fair competition Yes Stable relationship Mutual benefit based on mutual trust Yes Trust Unified cooperation with partners. Yes http://www.toyota-global.com/sustainability/stakeholders/partners/#policy Society/Communities: Society/communitys expectations How Toyota addresses? Meet societys expectations? Environment preservation Development of eco-friendly models. Reduce amount of CO2 in product, manufacturing, production process Develop recyclable material, resource and product Yes Safer vehicle Produce safe vehicles to prevent accidents Not really, because of the recent recalls. Innovation in life style Motivate activities concerned in environment preservation Yes. Other automakers (Honda, Ford, Mitsubishi) are influenced to produce this kind of product. (Schulte, M., 2012) http://www.toyota-global.com/sustainability/stakeholders/society/mobility.html Social welfare Social welfare programs Yes Jobs Provide employment opportunities to unemployed. Yes Infrastructure Infrastructure development activities Yes Traffic safety Education and training Yes http://www.toyota-global.com/sustainability/stakeholders/society/contribution.html http://www.toyota-global.com/sustainability/stakeholders/society/environment.html Shareholders: Shareholders expectations How Toyota addresses? What Toyota prioritises? ROI Sustainable profitability Respect for the agreements Respect and follow the laws Support the long-term vision for management Dividends and shares Dividends based on investment plans, business results, cash revenues http://www.toyota-global.com/sustainability/stakeholders/shareholders/ In addition, Globalisation has considerable influence on Toyota strategic operations management activities. Globalisation comes with plenty of opportunities as well as challenges (Slack et al., 2007, p.680). With the help of internet, Toyota can easily be available to worldwide customers, procurements and other transaction activities will become internet-based, which helps reduce cost and enhance quality control. Lets identify what challenges and opportunities of globalisation for Toyota: Greater competitions, wider range of customers demands, and partners around the world. Higher customers awareness and expectations Global value chains increasing complexity competition Higher knowledge of culture, behaviours is required Higher requirement of technology applications. Continuously increase of product standards Require more efficient and effective supply chains Require continuous improvement and innovation Having a clear view on the influences of stakeholders and globalisation to Toyota, we can clarify the SOM in different perspectives: Product/service perspective SOM in Toyota focus on transferability of products/services (Slack et al., 2007, p.681). This means Toyota guarantees their design compatible with different hobbies and attitude of customer throughout the world. Here, Toyota considers widening range of options to cope with different cultures and customers, the RD department will be commanded to design according to the customers expectation. The five performance objectives should be focused at the business level of strategy to gather and maintain customers loyalty. Toyota guarantees a reliable quality in every product with competitive price in order to satisfy customers expectations. Provide safety and reliable vehicles that inspire enthusiasm at affordable prices. (Toyota-global, 2012) Relationship with suppliers and other partners is important. Since its establishment, Toyota has sought to work closely with its suppliers in its manufacturing activities (Toyota-Global, 2012) Hybrid car is a good innovation and should be developed as it meets both customers and societys demand. Toyotas unique hybrid system combines an electric motor and a gasoline engine in the most efficient manner. It saves fuel and reduces emissions while giving ample power. (Toyota-Global, 2012) Manufacturing perspective Toyota should emphasize the quality in every product to enter global market. The TQM at Toyota is to ensure this. To compete with other automakers around the world, Toyota always find the ways to reduce costs, yet guarantee an acceptable quality. Again, the importance of partnership is justified, in associated with continuous development on: waste reduction, stock control, human skills, capacity planning and control, process improvement, etc. For example, Toyota pioneers the Lean manufacturing concept, a production method that focuses on reducing waste. Specifically, Toyota use common parts and designs for multiple product lines and reducing the number of suppliers, so that Toyota can buy parts and components at greater number, with lower cost. (Ann All, 2010) Localizing manufacturing makes Toyota effectively deal with different markets around the world. Now there are 51 bases in 26 different countries and regions. In addition, there are design and RD bases in nine locations overseas (Toyota-Global, 2012] Toyota should always make continuous improvement. Flexibility and dependability should be noticed in the manufacturing arena. Layouts of facilities need to be adjusted properly with the culture of particular region. Process technology development should be emphasized. Here availability of skills, serviceability and maintenance options can be exploited (Slack et al 2007 p681) Capacity and inventory planning and control are other areas to consider. Here Toyota JIT is helpful Administrative perspectives Toyota respects the different cultures and beliefs. Toyota is establishing a corporate culture with abundant vitality by fostering human resources that include a diverse range of individuals. (Toyota-global, 2012) Job design should be considered in globalisations. Here cost of labour, skill availability, cultural should be considered. (Slack et al., 2007, p.681) Business recovery plan should be developed to minimize the damage on reputation caused from risks. Supplier management should be considered to increase quality, and reduce cost. Toyota may develop knowledge management to increase knowledge base within the organisation. Environmental-friendly is highly considered in Toyota Because of the globalisation, Toyota may face the increases of new competitors, new products, low pricing, better quality. So, its important to promote continuous improvement principle, whilst avoiding errors (quality problem, employee sacks) as these will damage companys reputation. Task 02 For big organisations, global capability mostly came from their capability in manufacturing (Pepsi, Coca-cola). Then, Toyota would be also such case, as their success has been considerably contributed by manufacturing functions. (T., Ohno, 1988) shared a story about the strange growth at Toyota though many companies were suffering the economic recession. The operation way of manufacturing function was included in TPS. The two main concept of this system include Jidoka and Just-in-Time: where Jidoka guarantees of product quality through the prevention, in-time correction, and Just-in-Time is about reducing waste and speed enhancement in work processes. (Toyota-Global, 2012) Generally, Toyotas global capability came from the continuous development of various long-term objectives: TPS, efficient use of resource, human skills, waste reduction, customer focus, supplier network improvements, emphasis on quality and customisation, inbound logistic management, inventory control For clarifying the Toyotas competitive advantages, lets analyse through the five performance objectives (Slack et al. 2007, p 39) Performance objectives Competitive advantage How Toyota did it? Quality High quality The Jidoka helps prevent possible errors of product. The Lexus series are carefully done from the design, production, procurement, to the service delivery for customers. Good quality helps reduce the re-works, lessen the confusion, thus increase dependability, efficiency and reduce cost(Slack et., al, 2007) Speed Quick delivery Toyotas JIT principles, inventory control and inbound logistics management helps enhance the speed of production and delivery. The speed emphasis helps Toyota reduce inventories and risk (Slack et al., 2007) Dependability Reliable delivery Again, the JIT, planning and control systems help Toyota to provide on-time delivery, both to internal production process and customers. This helps Toyota increase efficiency operation, saves the time, money and gives stability to the company.( Slack et al 2007) Flexibility Production flexibility Mix flexibility Volume flexibility Delivery flexibility Wide range of product Toyota develops variety of attractive and practical models such as: Camry, Prius, Varis Toyotas R D division often design different models to satisfy different markets. Toyota is able to adjust the volume in production process. Toyota even can reschedule the manufacturing priorities. It would help the organisation to become agile, maintains dependability, and saves time. ( Slack et al 2007, p 47) Cost Low price Perhaps price is the strong competitive advantage of Toyota. Price is very important in automobile industry. However, effective cost reduction has been helping Toyota to provide favourable price. This make Toyota the leader producer in automobile industry. The performance objectives in Toyota could be illustrated by this polar diagram: Adapted from Slack et al., Operations management (2007), p.55 Besides, identification of the customers needs and expectations should be critical considered. Therefore, the order winning factors and qualifying factors could be appropriate to identify the competitive advantage of Toyota. Order winner is customers key reason for buying a product/service, while qualifying factor is the minimum competitive factors required to get the attention from customers (Slack et., al, 2007, p.69.). For Toyota the order winning factors include: standardized quality and design, low price, and dependability. Qualifying factors are: wide range of products, quick throughput-time and quick delivery to customers (speed) Adapted from Slack et al., Operations management (2007), p.69 In addition, different customers and markets have different expectation, so these factors would change according to that. For example, Lexus is a luxury series of Toyota, its target market is higher income people, therefore, the order winners would be: high quality, gorgeous design and qualifying factors are: acceptable price, quick delivery and reliable delivery. Task 3 Analysing the operation strategy at Toyota through Top-down perspective, we see that corporate level strategy lead the organisation to long-term objectives such as: innovation, waste reduction, continuous improvement Business level concentrates on performance objectives such as quality, cost, flexibility and dependability, and adapts the strategy according to the corporate objectives. And at functional level, different functions (manufacturing, RD, marketing) plan, execute and cooperate steps to achieve business objectives. These are evidences of how effective Toyota pursues its long-term objective: Toyota applies TQM, Kanban, JIT in production to achieve performance objectives. At the product/service segment, Toyota focus on innovation, quality and customer care (Toyota Code of Conduct, 2006, p.12) Finally, at administrative perspective, Toyota pays attention to: sustainable location decisions, long-term capacity management, continuous resource development and long-term supplier relations (Toyota Code of Conduct, 2006, p.12)). Here, we should notice that supplier relationship is important; Toyota should manage the first and second-tier suppliers effectively to work globally because advantages come from the close relationship with suppliers (Slack et al., 2007) These following concepts can be helpful to analyse Toyota Operation Strategy: Product Life Cycle (PLC) Product Life cycle Source: Marketing FAQ,What is Product Life Cycle(PLC)? 1. Introduction stage In introduction stage, when something new is introduced in the market, competitors will be few. Companies should develop flexibility to adapt with changes in the market (Slack et al., 2007) For example with Toyota case, a new great model Prius Hybrid has just entered the market. Assume it is in introduction stage, then customers who purchase this model would be innovators. This model seems to be well designed in shape and technology, so competitors are few, but may not exclude big competitors such as Mercedes, BMW, GM Then, the order winning factors here should be the design and qualifying factors should be quality, price. That means, Toyota should focus on design, and pay attention to quality and price. 2. Growth stage This stage is characterised by sales volume and competitors increase. The objective should be keeping up with demand expectations and ensuring the quality (Slack et al., 2007) Toyota will compete with competitors, order winners will be quality, speed and dependability (deliver according to the demand) to cope with increasing demand, and satisfying factors will be price and flexibility. We recognise that Toyota offers a wide range of product and price for different markets customers in order to attract different market segments. Lets take the case of Toyota Camry 2012, currently it is in growth stage and the target market is average income people. Its facing a rough competition with Honda Accord, both companies emphasize the quality. Though the quality, design, performance is somewhat similar, Honda is slightly better than Toyota. However Toyotas offering variety of same type products such as: Matrix, Sienna, Avalon providing more options for customers, which may yield more profits. (Halvorson, B., 2012) 3. Maturity stage In this stage, the demand has a sign to fall; some competitors withdraw from the market exclude big players. The concentration should be turned to price reduction. Here, company has to deal with cost, production and supply issues (Slack et al., 2007) Toyotas target customers now should be the mass market. Then, order winning factors will be low price, and dependability of supply. The qualifying factors are flexibility (various types of model) and quality. A wide range of product may bring some profits as Toyota already had different target markets. Consequently, Toyota should focus on cost reduction, dependability and expansion of market. We can see how Toyota applies this practice by the example of Lexus: Lexuss in maturity stage, which explains Toyotas efforts to offer a wide range of models: sedan, hybrid, SUVs which we can find in the link below: http://www.lexus.com/models/allVehicles/ 4. Decline stage Decline stage is characterised by: sales decline, more withdrawal, price competition and cost focus. (Slack et al., 2007). Here, customers are the people who follow new style late, and competitors will be less. Price war will happen and obviously, order winning factors will be low price, qualifying factors are dependability of supply. At this stage, Toyota should focus on reducing costs. Lets look at the Toyota Qualis model which had gone to the decline stage and it was replaced by the Innova. Toyotas trying to replace with Innova, probably they will sell the remaining Qualis with low price. (TNN, 2005. The Economic Times) Efficient frontier Toyota might use this approach to position its main performance objectives in order to achieve effectiveness in operation (Slack et al., 2007). With Toyota, the high variety will make the cost higher. There are some ways such as: innovation of sustainable products, increasing product life in the PLC, positioning of product at various stage in the PLC could help Toyota limit variety. In Toyota case, there are quality, cost and variety that need to be considered properly to increase the efficiency of product Adapted from Slack et al., Operations Management, 2007, p.78) Toyota can link the frontier approach with PLC to make rational decisions. Different PLCs stage requires different concentrations, Toyota may adjust its variety/quality/cost accordingly to adapt with the situation. For example, suppose Innova model reached Maturity stage in India, then Toyota would focus on cost reduction. Since Indians only prefer family car like Innova, variety should be ignored. Consequently, Toyota should sacrifice Variety to achieve cost efficiency. Toyotas competitive advantages overview Kanban System A unique method developed by Toyota. Here, JIT and Lean manufacturing are applied effectively. This method helps Toyota develop the production process speed and efficiency. Therefore they can avoid inventory, waste of resources, product error and other unwanted costs. Kanban system provides some benefits such as: waste reduction, inventory avoidance, error-free manufacturing, which help Toyota produce quality products with low cost, increase their competitiveness over other automakers. (Toyota-Global, 2012) Relationship with Suppliers Toyota understands the importance of having strong relationship with suppliers. As an integral part of Kanban system, suppliers are always up-to-date with new changes in Toyota. A lot of investments were done by Toyota to extend its supply network. As a result, Toyota is one of the organisations possess strongest supplier network in different areas of the world. The principal measure of supplier relations in the American auto industry is the OEM benchmark Survey that is published by John Henke of Oakland University. Suppliers rank auto manufacturers using 17 measures from trust to perceived opportunity. In the 2003 survey Toyota ranked first followed by Honda and Nissan, while Chrysler, Ford and GM were fourth fifth and sixth. The survey also showed that Toyotas scores had improved over 7% over 2002. Another automotive supplier survey published annually comes from J.D. Power. The 2003 survey found that Toyota, Nissan and BMW are the best North American automakers in promoting innovation with their suppliers. (David McBride, 2004) Valuable culture As a Japanese organisation, Toyotas management is highly concern with Japaneses culture. Here, the loyalty and pride is highly respected. Besides, Hofstedes 5 cultural dimensions shows Japanese is characterised by highly regarding hierarchy authority, uncertainty avoidance and long-term orientation. This leads to these following results: Employees willingly follow the command from managers, so the decision making process and the implementation of decision will be faster. The employees strive to get to perfection due to the high uncertainty avoidance. Every worker has their pride of their work, so they wont damage their own credibility. Long-term orientation leads every individual in the organisations to continuous development and perfection. These cultural benefits made employees at Toyota continuously develop themselves thus get better performances. Because of this, the cultural value is considered one of Toyotas strongest advantages. Task 4 Lets apply the SWOT analysis for the overall review on Toyota Favourable Unfavourable Internal Strengths Strong global presence Strong brand image Strong financial performance Effective marketing and distributions to different market segments. Toyota production system Continuous improvement and innovation Strong relationship with partners Weaknesses Heavily relied on imports for inputs Heavily depends on Japan and U.S. market. Recent recalls in 2010 External Opportunities Increasing demand for hybrid electric vehicle Enough capability to produce more quality, green, fuel efficiency products. Opportunities in Asian market. Threats Increase competition from other automakers. Uncertain economic condition Usual demand is gradually changing, due to the environmental and fuel price issues. Recommendation Toyota should focus on their hybrid technology as the demand increases and pay attention to green technologies. Thanks to their reputation of quality and innovation, these concentrations can help Toyota get an additional competitive advantage. The Build your Toyota is a great innovation; customers can customize their own model. http://www.shopatgst.com/gstbuildyourtoyota/default.aspx?zip_code=70000Vehicle=nullYear The RD section should always be invested properly as it will keep Toyota up-to-date with modern technologies. Note in mind that now the green, fuel efficiency technologies are most concerned with the society. Keep promoting its brand in key markets, and in new-developed countries such as Russia, China, Brazil, and India. The demand in these markets is increasing due to the improvement of quality of life. Governments of China and India have reduced taxed for automobile, this may be the chance for Toyota. Keep observing the competitors, while focusing on the quality factors to avoid mishaps (2010 recalling) that damage their reputation and market share. Toyota should consider applying vertical integration in the growing markets and improve the management of different portfolios. Conclusion As the leading manufacturer of automobiles market, Toyota has all the required conditions to continue their successful journey in the future. Though there are currently some disadvantages, Toyota can still improve by taking more responsibility in community, environment and society. References: Ann All, (2010). Did Lean Manufacturing Contribute to Toyota Recall? IT Business Edge. 29th Jan., 2010. [online]. Available from: [accessed 5th Oct., 2012] David McBride, 2004. Toyotas Extended Lean Enterprise. EMS Consulting Group. 1st Dec., 2012. [online] Available from: [Accessed 5th Oct., 2012] Halvorson, B., (2012). Toyota Camry Vs. Honda Accord: Compare Cars. The Car Connection. 11th Sep, 201. [online]. Available from: [Accessed 4th Oct., 2012] Kollewe, J., (2012). Toyota recalls 7m cars worldwide over window fault. The Guardian. 10th Oct., 2012. [online]. Available from: [Accessed 12th Oct., 2012] OConnor, P., (2012). Toyota Australia sacks 350 workers. World Socialist Web Site. 17th Apr., 20

Natural gas as source of energy

Natural gas as source of energy ACKNOWLEDGEMENT I Munish kumar of B.Tech MBA (IT) want to express my intense feeling and experienced that I had while making this term paper. I am really thankful to our Chemistry Mam Mrs. Sonika who not only give us this term paper to do but also widen our view in respective topic. Last but not the least, I would like to thanks my friends who not only encourage me but also helped in completing this term paper. Introduction to Natural gas : as a source of energy It is a mixture of hydrocarbons (molecules that contain only carbon and hydrogen and gases (most notably methane, ethane, propane, and butane) that exist naturally in rocks beneath the surface of the earth. it is widely used as a heating source, and in some cases specific portions of the natural gas are used as starting materials in industrial processes. natural gas is the product of the decaying of living matter over millions of years. specific conditions (including low oxygen levels) are necessary for this to occur. the hydrogen gases are trapped in geological formations known as anticlines. each of the major hydrocarbon components of natural gas is used as a fuel source.before natural gas can be used as a fuel, it must undergo extensive processing to remove almost all materials other than methane. the by-products of that processing include ethane, propane, butanes, pentanes and higher molecular weight hydrocarbons, elemental sulfur, and sometimes helium and nitrogen.natural gas is a versatile source of energy, which can be used by different actors. heating and electricity generation have been the main traditional uses. Description/technical characteristics Natural gas is colourless, odourless, tasteless, shapeless and lighter than air. it is gaseous at any temperature over -161Â ° c. when it is at its natural state, it is not possible to see or smell natural gas. for safety reasons, a chemical odorant that smells a little like rotten eggs, mercaptan, is added to natural gas so that it can be smelled if there is a gas leak. Natural gas is a mixture of light hydrocarbons including methane, ethane, propane, butanes and pentanes. Other compounds found in natural gas include co2, helium, hydrogen sulphide and nitrogen. the composition of natural gas is never constant, however, the primary component of natural gas is methane (typically, at least 90%), which has a simple hydrocarbon structure composed of one carbon atom and four hydrogen atoms (ch4). methane is highly flammable, burns easily and almost completely, while it emits very little air pollution. natural gas is neither corrosive nor toxic, its ignition temperature is high, and it has a narrow flammability range, making it an inherently safe fossil fuel compared to other fuel sources. in addition, because of its specific gravity of 0.60, lower than that of air (1.00), natural gas rises if escaping, thus dissipating from the site of any leak. The carbon and hydrogen in natural gas are thought to have originated from the remains of plants and animals that were accumulated at the bottom of lakes and oceans over millions of years. After having been buried under huge layers of other sediments, the organic material is transformed into crude oil and natural gas as a result of the high pressure from the layers of sediments and the heat from the earths core. The oil and gas are then squeezed out of the marine shales in which they were deposited, and from there go into porous sedimentary rocks. oil and gas migrates upward through the porous rock, as it is less dense than the water, which fills the pores. Several different types of oil and gas traps exist. Occurance of natural gas Natural gas is found throughout the world in reservoirs deep beneath the surface of the earth and floor of the oceans. It forms as pockets of gas over crude oil deposits or is trapped in porous rock formations. Natural gas can be found in oil deposits, as associated natural gas, although non-associated natural gas is often found without the presence of oil. When natural gas is cooled to a temperature of approximately -260Â °f at atmospheric pressure, it condenses to a liquid called liquefied natural gas (lng). One volume of this liquid takes up about 1/600th the volume of natural gas. lng weighs less than one-half that of water, actually about 45% as much. lng is odourless, colourless, non-corrosive, and non-toxic. When vaporized it burns only in concentrations of 5% to 15% when mixed with air. Neither lng, nor its vapour, can explode in an unconfined environment. Since lng takes less volume and weight, natural gas is liquefied for ease of storing and transporting. Natural gas is considered as a clean fuel because of its environmentally friendly properties: commercialised natural gas is practically sulphur free and thus it produces virtually no sulphur dioxide (so2), natural gas emits lower levels of nitrogen oxides (nox) emissions than oil or coal and emissions of carbon dioxide (co2) are less than those of other fossil fuels (according to eurogas 40-50% less than coal and 25-30% less than oil).1] Natural gas chemical composition. The primary component of natural gas is methane (ch4), the shortest and lightest hydrocarbon molecule. it may also contain heavier gaseous hydrocarbons such as ethane (c2h6), propane (c3h8) and butane (c4h10), as well as other sulphur containing gases, in varying amounts, see also natural gas condensate Natural gas is used to produce steel, glass, paper, clothing, brick, electricity and as an essential raw material for many common products. Some products that use natural gas as a raw material are: paints, fertilizer, plastics, antifreeze, dyes, photographic film, medicines, and explosives. Slightly more than half of the homes in the United States use natural gas as their main heating fuel. Natural gas is also used in homes to fuel stoves, water heaters, clothes dryers, and other household appliances. The major consumers of natural gas in the United States in 2008 included: Electric power sector 6.7 trillion cubic feet (Tcf) Industrial sector 7.9 Tcf Residential sector 4.9 Tcf Commercial sector 3.1 Tcf Storage of natural gas in smaller fueling locations and on vehicles, natural gas is stored in thick-walled steel, aluminum, or composite tanks built to last more than 20 years. Fossil fuel A fuel that is derived from the decay of plant or animal life; coal, oil, and natural gas are the fossile fuel. fossil fuels are non renewable energy.because they take millions of years to form and reserves are being depleted much faster than new ones are being formed. concern about fossil fuel supplies is one of the causes of regional and global conflicts. the production and use of fossil fuels raise environmental concerns. a global movement toward the generation of renewable energy is therefore under way to help meet increased energy needs. 3] Liquefied natural gas uses as source of energy The ability to liquefy the components of natural gas (either as a mixture or in isolation) has made natural gas much more practical as a energy source.. the liquefaction of natural gass components of the different boiling points of methane, ethane, and other gases as a way of purifying each substance. a combination of refrigeration and increased pressure allows the individual gases to be stored and transported conveniently. at one time, the natural gas which often accompanied petroleum.in the ground was simply burned off as a means of getting rid of it. recently, however, this gas has been collected, liquefied and used along with the petroleum.4] Residential uses as source of energy Residential applications are the most commonly known use of natural gas. it can be used for cooking, washing and drying, water warming, heating and air conditioning. domestic appliances are increasingly improved in order to use natural gas more economically and safely. operating costs of natural gas equipment are generally lower than those of other energy sources. Commercial uses as source of energy Main commercial uses of natural gas are food service providers, hotels, healthcare facilities or office buildings. commercial applications include cooling (space conditioning and refrigeration), cooking or heating. Compressed natural gas as a source of energy Compressed natural gas (cng) is a fossil fuel substitute for gasoline (petrol), diesel, or propane fuel. cng is made by compressing natural gas (which is mainly composed of methane [ch4]), to less than 1% of its volume at standard atmospheric pressure. it is stored and distributed in hard containers, at a normal pressure of 200-220 bar (2900-3200 psi), usually in cylindrical or spherical shapes.CNG is used in traditional gasoline internal combustion engine cars that have been converted into bi-fuel vehicles. Uses as source of energy for transportation Natural gas vehicles (ngvs) NGVS are natural gas powered vehicles. natural gas can be used as a motor vehicle fuel in two ways: as compressed natural gas (CNG), which is the most common form, and as liquefied natural gas. natural gas vehicles fleet accounts for about one and a half million vehicles worldwide (according to the international natural gas vehicles association). concerns about air quality in most parts of the world are increasing the interest in using natural gas as a fuel for vehicles. cars using natural gas are estimated to emit 20% less greenhouse gases than gasoline or diesel cars. these vehicles are not a new technology since they have been used since the 1930s. in many countries ngvs are introduced to replace buses, taxis and other public vehicle fleets. natural gas in vehicles is inexpensive and convenient. Rating in world in transportation fuel Compressed natural gas (methane) is a cleaner alternative to other automobile fuels such as gasoline (petrol) and diesel. as of 2008 there were 9,6 million natural gas vehicles worldwide, led by pakistan (2.0 million), argentina (1.7 million), brazil (1.6 million), iran (1.0 million), and india (650 thousand).[12][13] the energy efficiency is generally equal to that of gasoline engines, but lower compared with modern diesel engines. gasoline/petrol vehicles converted to run on natural gas suffer because of the low compression ratio of their engines, resulting in a cropping of delivered power while running on natural gas (10%-15%). cng-specific engines, however, use a higher compression ratio due to this fuels higher octane number of 120-130. Hydrates Hydrateshuge quantities of natural gas (primarily methane) exist in the form of hydrates under sediment on offshore continental shelves and on land in arctic regions that experience permafrost such as those in siberia (hydrates require a combination of high pressure and low temperature to form). however, as of 2009[update] no technology has been developed to produce natural gas economically from hydrates. Domestic use as a source of energy Natural gas is supplied to homes, where it is used for such purposes as cooking in natural gas-powered ranges and/or ovens, natural gas-heated clothes dryers, heating/cooling and central heating. home or other building heating may include boilers, furnaces, and water heaters. cng is used in rural homes without connections to piped-in public utility services, or with portable grills. however, due to cng being less economical than lpg, lpg (propane) is the dominant source of rural gas5]. Biogas part of natural gas When methane-rich gases are produced by the anaerobic decay of non-fossil organic matter (biomass), these are referred to as biogas (or natural biogas). sources of biogas include swamps, marshes, and landfills (see landfill gas), as well as sewage sludge and manure[4] by way of anaerobic digesters, in addition to enteric fermentation particularly in cattle. Town gas Town gas is a mixture of methane and other gases, mainly the highly toxic carbon monoxide, that can be used in a similar way to natural gas and can be produced by treating coal chemically. this is a historic technology, still used as best solution in some local circumstances, although coal gasification is not usually economic at current gas prices. however, depending upon infrastructure considerations, it remains a future possibility POWER GENRATION Power generation electric utilities and independent power producers are increasingly using natural gas to provide energy for their power plants. in general, gas fuelled power plants have lower capital costs, are built faster, work more efficiently and emit less pollution than other fossil fuel power plants. technological improvements in design, efficiency and operation of combined cycle gas turbines and co-generation processes are favouring the use of natural gas in power generation. a combined-cycle power plant uses waste heat to produce more electricity, while natural gas co-generation, also called combined heat and power, produces power and heat that is useful for industry as well as commercial users. this cogeneration reduces pollution emission considerably. Fuel cells A fuel cell is an electrochemical device that combines hydrogen fuel and oxygen from the air to produce electricity, heat and water. fuel cells operate without combustion, so they are virtually pollution free. since the fuel is converted directly to electricity, a fuel cell can operate at much higher efficiencies than internal combustion engines, extracting more electricity from the same amount of fuel. the fuel cell itself has no moving parts, making it a quiet and reliable source of power. natural gas is one of the multiple fuels on which fuel cells can operate. In industries as a source of energy natural gas is used as an input to manufacture pulp and paper, metals, chemicals, stone, clay, glass, and to process certain foods. gas is also used to treat waste materials, for incineration, drying, dehumidification, heating and cooling, and cogeneration. Advantages of natural gase Natural gas is more environmentally friendly that coal or oil. it is composed of methane, which has just one carbon, producing very low carbon emissions. natural gas emits an estimated 70% less carbon dioxide that other fuels. natural gas burns cleaner than heating oil, and does not leave product, like ash, behind. Natural gas is very popular, and the major source of energy for most consumers. it is conveniently pumped to homes across the country through a network of underground pipeline. it is provided through a local providers and utility companies. 6] Cost-effective Natural gas is more cost-effective because it is in abundant supply in the united states. this is further proven because natural gas, as opposed to oil, is not required for import from foreign countries. Disadvantages One disadvantage, credited as an advantage as well, is the environmental impact. experts on both sided argue these facts. it is cleaner to burn. however, natural gas is also a non-renewable resource. its use and availability is finite, as opposed to coal or oil. many critics also say natural gas extraction is leaving large craters within the earth. Combustible Due to its make-up, natural gas is combustible and easily explosive if handled improperly. with a leak, the gas builds up within a room or structure. when that gas is ignited it causes an explosion. the severity of the explosion depends upon the amount of the leak. Natural gas is toxic if inhaled, leading to severe health risk or even death. BIBILOGRAPHY:- www.ehow.com www.naturalgas.org http://tonto.eia.doe.gov/kids/energy.cfm?page=natural_gas_home-basics http://www.energyquest.ca.gov/story/chapter08.html http://en.wikipedia.org/wiki/Natural_gas http://www.consumerenergycenter.org/transportation/afvs/cng.html www.ornl.gov/reporter/no16/methane.htm http://www.getenergyaware.org/energy-natural-gas.asp http://www.kidzworld.com/article/1423-fossil-fuel-energy

Claude and the Classical Dream :: essays papers

Claude and the Classical Dream In Kathleen Nicholson's book, Turner's Classical Landscapes, is an interpretation of Turner's concepts and ability of landscape painting in contrast to Claude. In particular, chapter six, Nicholson discusses Turner's artistic career and how it models Claudean classical landscape. Nicholson conveys her opinion on how Turner re-created Claude's a realm to maintain a balance between homage and revision, between landscape as a tradition and landscape as a modern form of expression. Kathleen Nicholson, in this chapter, takes the reader through many aspects of Turner's re-creation of Claude's classical landscape into his own modern form. Turner understood Claude's qualities as an artist. He clearly knew the extent to which Claude's art came from, with extensive study of nature, part by part, and a realization that informed his own process of idealization. Nicholson states, " Allow he showed proper respect to Poussin, his heart went out to Claude (222)" because Turner saw Claude's work as the realm of the classical landscape. Many other artists, such as Constable, looked at Claude's works for inspiration in aspects ranging from the design of rivers to the finish. Other artists continuously copied Claude's landscape paintings as a basis for representation of their own landscape. Turner instilled Claude's work into two compositional formats, a seaport and an inland setting, which he would personalize and update while at the same time leaving no doubt about their source. However, at the beginning of Turner's career, he believed that Claude's work was beyond the power of imitation. At first, he followed Poussin's order and rationality in his 1800 and 1802 Plague pictures. Poussin may have seemed more comprehensible to Turner before being exposed to more of Claude's paintings. After a visit to the Lourve, Turner's paintings appeared more and more like Claude's, especially in the Thames River paintings, where Turner used an air of eternal beauty to counterbalance the changeable effects of English weather. Nicholson finds Turner's sketchbook as the example of how Turner's idealization derives from the kind of exchange between the natural and the imaginary. She states,"His projection of a harmoniously arranged natural environment never subjects to the ravages of time imparted an elegance and breadth to his observation of the real world (223)". Nicholson finds his sketchbook to be a journey that embarks through imagination and the sensual. The first pages of the book depict a little ship ready for departure.

Balance in Charles Dickens Hard Times :: essays papers

Balance in Charles Dickens' Hard Times Balance; it is one attribute that almost everyone strives for within the trials and tribulations of everyday life. However, the delicate conditions needed to achieve such a plateau vary from person to person. It is Charles Dickens, in his novel Hard Times, who walks along a great tight rope in hopes of finding a medium between the multiple extremes. Using a satirical angle, Dickens tells the story of a community who becomes caught in the trap of one side of the spectrum, trapped with the cold, hard facts of life. In this world of rigid schedules and mind-numbing tasks, he is able to effectively display the absurdity of such circumstances. One of the areas most greatly affected by such controversy is that of education. For many decades teachers have been struggling to find the balance between cramming student’s heads with facts, and letting their creativity and freewill dominate the learning process. Thomas Gradgrind, the school’s headmaster, is one character who is unable to see the need for the balance. His entire educational system was based upon proven fact. Gradgrind goes as far as discouraging the imagination and wonder of the unknown in his students. For he believed that â€Å"You can only form the minds of reasoning animals upon Facts: nothing else will ever be of any service to them.† Yet what he failed to realize was the importance of how creativity and emotion affected not only personal growth, but also the society as a whole. Without such stimuli, the children can become a form of walking drone, spitting out facts without analyzing and questioning them. These zombies created in the school, grow up to become workers in the factories of the district. Toiling away for hours upon mindless tasks, these people are reduced to mere hands, painstakingly adding to the continuous hum of the factory. â€Å"So many hundred hands in this Mill; so many hundred horse steam power.† They are caught in the vicious cycle being treated as a mass, rather than individuals as they are. Each of the characters know something is absent from inside of their soul, but no one can figure out the exact missing piece. Yet to the reader it is an easy puzzle to solve, for a person is never complete without the ability to imagine and dream.

Group Dynamics Essay

‘Hundreds of fish swimming together is called a school. A pack of foraging baboons is a troupe. A half dozen crows on a telephone wire is a murder. A gam is a group of whales. But what is a collection of human beings called? A group’. (Forsyth, 2006 P.2) A group can consist of two or more people interacting. Bruce Tuckman and Meredith Belbin both devised theories relating to the interactions and dynamics of groups, whilst Tuckman concentrated on the group as a whole, Belbin focused on the roles individuals played within a group. ‘For centuries, sages and scholars have been fascinated by groups – by the way they form, change over time, dissipate unexpectedly, achieve great goals, and sometimes commit great wrongs’ (Forsyth, 2006 P.2) While roots of group dynamics go back to the late 1800s, group dynamics gained prominence as a field of study in the early 1940s. ‘During World War II, Americans needed a better understanding of how democratic organi zations could be made to function more effectively.’ (Levine, R. Rodreges, A. Zelezny, L. 2008 p.1). Tuckman believed that a group moved through several stages which he referred to as; forming, storming, norming, performing and adjourning. Forming, he felt, was the initial founding of the group when there was a high dependence on a leader for guidance and direction, whereas storming was the period of adjusting and adapting to group roles and dynamics where team members vie for position as they attempt to establish themselves in relation to other team members, the norming stage he believed was when everyone had found their place within the group, which was when performing would start to happen and lastly adjourning, when the group finally disseminated. Whereas, Belbin focused on each individual within a group/team and the role they played ‘A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them’(Belbin, 2014, p1). Belbin believed that there were nine role types spilt into 3 categories- cerebral, action orientated and people orientated. In the first category he placed plant, specialist and monitor evaluator. In the second category he placed implementer, shaper  and completer finisher and in the last category he grouped team-worker, co-ordinator and resource investigator believing that each person in the group would fit into or identify with one or more roles. He devised ‘The Belbin Test’ in which is a series of statements grouped into categories and a points system which will determine which of the nine role types people doing the test would fit into. When completing ‘The Belbin Test’ myself, using the two groups I am apart of (the larger counselling group and the small research group that we were split into for this units task) I emerged as a ME (Monitor Evaluator). According to Belbin the characteristics for this role are; sober, unemotional and prudent and I would definitely agree with prudent and sober however, I would strongly disagree with unemotional although, I do feel that in certain situations I can separate emotion, behaviour and so I can stand back from raw emotion. They are slow deciders who weigh up the pros and cons of options which describe me very well. He talks about the strengths of a Monitor Evaluator’s strengths as being- judgment, discretion and hard-headedness, the latter, in regards to me, I would disagree with. Belbin also thought that their allowable weaknesses were, lack of inspiration or the ability to motivate others, which I feel from doing the research task I have learnt about myself. Whereas, in Tuckman’s ‘Teamwork Survey’ our research group scored as follows; 23 froming,20 storming, 16 norming and 19 performing, which according to Tuckman our team is still in the forming stage but he felt that if the scores were all fairly lose together then the group has no clear perception of the way the team operates. Judging by this I would say that from my perspective that Tuckman is correct because I feel that we weren’t a team at all, we didn’t really work together. One contributing factor I feel was that one member of our group was absent for the first session and was also absent for the first part of the following session and another member of the group went for a short break leaving two of us to discuss what we were going to do. I felt at this point that w e were wasting valuable time because decisions couldn’t be made without others present. There was no plan or real discussion, the most vocal of our group decided what she was going to do and asked if there were any objections and I had already analysed where my strengths lay and decided to voice that opinion too and although another member also expressed an interest, I decided that I would prudently push for  the task of designing the PowerPoint slides. On reflection, when the names were being drawn out of a hat in order to decide on members for the research groups, I felt fairly nervous because there were two members of the group that, given a choice, I wouldn’t have chosen to work with, one because I have had the least social interaction with so far and the other because I find her slightly overbearing in her demeanour, although I do feel that her manner maybe due to insecurity rather than disrespect. There are many different types of groups, such as planned groups, which are deliberately formed, concocted groups i.e. military units or sports teams, founded g roups- for instance, study groups or clubs, emergent groups such as smoking groups, circumstantial groups for example audiences or crowds and self-organising groups for instance, regular customers in a bar or friendship cliques in the workplace. Groups can be brought together for many different reasons which can be split into four categories, intimacy groups (families), task groups (teams), weak associations (crowds) and social categories (women or doctors etc.) There are thirteen people in our student group, comprising of eleven females and two males and the one thing we all have in common is our goal of reaching the end of the two year course which will enable us to work as qualified counsellors. There are also many other similarities but there are also many differences. In therapy ‘early forms of group work were pioneered by Moreno with psychodrama, by Lewin through his invention of T-groups’ and by Bion in his psychoanalytic groups.’ (McLeod 1993, p.445) Carl Rogers coined the term, ‘The Basic Encounter’ Group to identify groups that operated on the principles of the person-centred approach. ‘The Basic Encounter Group is quite unique and, in fact, offers a different paradigm for gro up therapy.’ (The Basic Encounter Group 2014) And in 1968 Carl Rogers, along with Richard Farson, took part in a touching documentary/film of an encounter group, in which eight strangers were brought together in a room and permitted to explore their inner thoughts feeling openly which was facilitated by Rogers and Farson. After watching the video and order to get a flavour of how it felt to be a part of an encounter group, our counselling group set up an encounter group session where anyone could offer a thought or feeling they had about an issue that they didn’t mind disclosing to the rest of the group and other members could join in or just observe. For me it felt both heart-warming  and frustrating. Heart-warming because it felt as if there was a collective consciousness and genuine warmth towards each other, however there were times when I felt as if a few people were starting to give advice which I found frustrating because I felt as if they were trying to rescue people instead of listening without judgment. Although there are many advantages of working in groups therapeutically, such as, a feeling of shared experiences and unity, a sense of support and social aspects (meeting new people) there are also disadvantages such as, issues around confidentiality, concerns around emotions or people getting out of hand and feelings for some people of vulnerability amongst others. In the large counselling group, although I would describe myself as an introvert I don’t feel that I am too quiet and I wouldn’t describe myself as shy I feel that I contribute to the group and I definitely feel as if I am an fundamental member of the group. If I were to analyse my role(s) within the group according to Belbin, I would say that I am ‘Monitor Evaluator’ and a ‘Team Worker’ because I weigh things up before making a decision and look at all the options and I am interested in other peoples point of view as well as trying hard to be as versatile as possible but the down side to that is that I find it hard to motivate others and have great difficulty making a quick decision. However, in the research group I feel that I did take more of a dominant role because there was no natural leader/organiser so after realising that I just naturally started to make suggestions and ask opinions. In my opinion I would agree with my results (when doing the Belbin test) of Monitor Evaluator and if I had to guess at the roles the other three members of our research group according to this test, I would say that LK was an ‘Implementer’ because she was disciplined, reliable, conservative and efficient but DJ played the role of ‘Team Worker’ because he was co-operative, mild perceptive and diplomatic, whereas LE’s role, in my opinion, was ‘Resource Investigator’ because she is extrovert, enthusiastic and communicative. The presentation I felt came together fairly well, although I feel it could have been more of a success if we had had more time for the group to develop and had discussed equally and openly our thoughts and feelings about the task ahead. Personally I felt that we wasted valuable time and avoided issues that may have caused conflict. Our group researched German-American psychologist Kurt Lewin who set up a Research  Cent re for Group Dynamics (RCGD) in the late 1930’s and 1940’s. The RCGD revitalized the empirical approach and, more important, created one that was different from anything in the past and that still defines the best of the field today’ (Levine, R. Rodreges, A. Zelezny, L. 2008). Our presentation mainly focused on his ‘Three Stage Model’ for change. Lewin recognised a ‘need to provide a process whereby the members could be engaged in and committed to changing their behaviour’ (Lewin, 2004 p. 983) His three stage process for change comprised of the principle of unfreezing, changing and refreezing. Using the analogy of an ice-cube, the first step is to unfreeze/melt the cube, the second stage is to change the shape of the liquid and the third stage was to refreeze it into a different shape. He believed that if there was good communication, rumours were dispelled, everyone was included and by praising people’s efforts, change could occur but it would take time. I like this model of change because I can relate to it and I have recently had experience of such a change because the school that I work in has just (on June 1st) become an academy. In conclusion, I feel that I identified mostly with Belbin’s theory of roles people play within groups because the results from the Belbin test, for me, fitted very well with how I worked within our research group, however, having frequently worked with groups of young people, I know that Tuckman’s theory can be useful in determining where a group is at in terms of effective performance and it would have been valuable in our research group if we had had more time to develop as a group. Lewin’s three stage model I feel would be effective when working in a team/company although I got a sense of how it worked within our whole counselling group when unforeseen circumstances meant that the group had to get used to a new tutor and teaching style.

The Cask of Amontillado Essay

Rocio Cruz Professor Fred Kille English 102 February 3, 2013 The Cask of Amontillado Essay â€Å"A wrong is unredressed when retribution overtakes its redresser. It is equally unredressed when the avenger fails to make himself as such to him who has done the wrong† Some people are driven to do wrong by enviousness and Edgar Allan Poe’s short story â€Å"The Cask of Amontillado† is one good example of such. The story tells the event of the murder of Fortunato in the hands of Montresor, the narrator.Although many critics argue that Montresor acted out of self- righteousness, one cannot conclude such due to the lack of credibility that can be accounted to him and his malice. Montresor is an unreliable, malicious narrator who shows to have contrasting feelings of guilt and remorse towards his crime against killing Fortunato. Montresor, through his own telling of the events, showed not only that he is not accountable for credibility but he also showed that his main mo tif to kill Fortunato was enviousness. Perhaps the most revealing reason to asses that Montresor is not a just person is that he lacked evidence to condemn Fortunato.For instance, Montresor opens the story by saying â€Å"the thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult, I vowed revenge. † These latter lines are all the reader knows of Fortuno’s presumed crime which suggests that there was no concrete wrongdoing from Fortuno after all; therefore revealing that Montresor acted without proof and out of malice. In further support of the claim that the narrator is bad-natured is that he also shows to be a cynic. Throughout the story he constantly refers to Fortunato as â€Å"my friend†.The fact that Montresor does not use negative words to refer to Fortunato tells the audience that he is attempting to protect his self-image and that he acted with hypocrisy. By the same token, the way Montresor talks about Fortuno conve ys that he was somewhat envious. While they were already in Montreso’s mansion, he admits to Fortuno â€Å"your health is precious. You are rich, respected, admired, beloved; you are happy, as once I was†. This words are enough to disclose that Montreso was jealous of the place that Fortunato held in society; perhaps implying that Montresor himself once occupied the same place.Not only does Montresor show that he murdered Fortunato unjustifiably but he also seems to live with mixed feelings of guilt and remorse. Following his atrocity, the narrator of the story seems to live with guilty responsibility of killing Fortunato counteracting what many people believe. Montresor’s remorse came right after the crime was committed. â€Å"There came forth in return only a jingling of the bells. My heart grew sick-on account of the dampness of the catacombs,† says Montresor.To clarify, the narrator first admits that he felt unease in his heart and then, almost like t rying to convince himself, he attributes this feeling to the â€Å"dampness of the catacombs† showing that his conscience was the true causer of this heart â€Å"sickness†. Another clue that tells the reader that Montresor felt guilty is that, although no one certainly knows who the intended audience of the story is, he is conceivably justifying himself to God. In the first paragraph of the story, Montresor says, â€Å"You, who so well know the nature of my soul, will not suppose, however, that I gave utterance to a threat†.By admitting that â€Å"You† knows â€Å"the nature of [his] soul† the reader can draw the conclusion that it might be someone divine who he is talking to for who else would know him so well? In the same manner, he is asking this divine being to not judge his crime so heavily for he did not simply â€Å"give utterance to a threat†. Likewise, another fact that serves as evidence that Montresor is that he is telling the eve nts fifty years later. This goes to show that the event has haunted the narrator for half a century since he not only recalls everything but is taking the time to tell the story.The narrator of â€Å"The Cask of Amontillado† showed, through his own telling of the events, not only an unreliable narrator but also an envious man that is now living in remorse. The events that led to the assassination of Fortunato do not excuse Montresor as he believes they do. From the way in which Montresor â€Å"brags† his â€Å"perfect crime† the reader can draw the conclusion that he is not but a malicious member of society who tries to justify his wrongdoings by attributing them to the honor of him and his famiy.

Coursework on Business Law

The correct citation of The Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 is Public Law No. 109-8, 119. It became fully effective last October 17, 2005. The law implements the new â€Å"means test† to determine whether a debtor is eligible for liquidation which is found in chapter 7 or must file under wage-earner repayment plan found in chapter 13.In order to protect the interests of employees and for reasons of public interest, the law also set supervising random audits and targeted audits to determine whether a liquidation and debtor’s bankruptcy documents are accurate (The Bankruptcy Abuse Prevention and Consumer Protection Act of 2005, 2009, p. 1). It is true that businesses sometimes use bankruptcy as a means to address labor issues which includes reformed contract with the union.The same is true with the case of United Airline Company when it had merger proceedings with US Airways, wherein several union members complained. The labor union is comp osed of the United Flight Attendants wherein its members fought for about 29 days to bring up the pilot's contract dispute (AFA Announces United Flight Attendants Elect Militant Leadership, 2008, p. 1). The contract being fought for becomes successful due to the efforts of union members. Mr. Gardner violated the law.The notice of garnishment on the wages of Clarence Ellis has nothing to do with his job in the company. It was a legal process wherein any person or entity with whom Mr. Ellis was indebted, may take his wages or money in the bank as payment. However, it was not related to the job of Mr. Ellis as laborer and carpenter. Hence, the grounds for firing him such as alcoholism, poor job performance, insubordination, and dishonesty being used by Mr. Gardner are not applicable. Therefore, Mr.Gardner's act of firing Mr. Ellis is baseless. References CBS Interactive Inc. 4 April 2008. AFA Announces United Flight Attendants Elect MilitantLeadership. Retrieved July 1, 2009, from http ://findarticles. com/p/ articles/mi_m0EIN/is_2008_April_4/ai_n25126630/? tag=content-inner;col. U. S. Trustee Program/Dept. Of Justice. 2009. Bankruptcy Abuse Prevention and Consumer Consumer Protection Act of 2005. Retrieved July 1, 2009, from http://www. usdoj. gov/ust/eo/bapcpa/index. htm.